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    Travel Center Operators Celebrate Truck Driver Appreciation Month

    Love's, Denny's launch initiatives to honor professional drivers.

    OKLAHOMA CITY and SPARTANBURG, S.C. — Travel center operators in the United States are showing professional drivers their appreciation this month during Truck Driver Appreciation Month. Both Love's Travel Stops & Country Stores and Denny's have launched special initiatives for drivers.

    Love's will give away 20 million My Love Rewards points in September, extending National Truck Driver Appreciation Week to include the entire month. It will also hold a drawing at the end of September to give away 500,000 points, a $5,000 retail value at Love's, to a single driver.

    Professional drivers can enter the giveaway by swiping their My Love Rewards card on fuel, merchandise or tire care purchases in store during the month-long event. Each swipe counts as an additional entry into the sweepstakes.

    Along with the drawing at the end of the month, 2,000 My Love Rewards card members will win 10,000 points, a $100 retail value at Love's, instantly all throughout September. Members can swipe their cards inside a Love's to see if they are one of the winners.

    "Professional drivers are the lifeblood of our nation's economy, and they continually go the extra mile to sustain and enhance our way of life," said Love's Co-CEO Frank Love. "Our My Love Rewards loyalty program was created to appreciate drivers year-round, but we wanted to do even more for our loyal Customers this year."

    Denny's travel centers across the country are celebrating professional driver through Sept. 30 during Denny's Driver Appreciation Month. Guests at participating Denny's locations can fill out an entry form for a chance to win one of three prizes, including one grand prize of a $1,000 Denny's gift card.

    Additionally, three winners will receive a $500 Denny's gift card and five participants will receive free Denny's Grand Slams for a year.

    "At Denny's, we know professional drivers keep America going and we pride ourselves on our ability to offer them a place to enjoy a great meal or a hot cup of coffee while on road," said Steve Henry, senior director of field marketing. "During September, we would like to welcome our professional drivers to our booths to thank them for all of their hard work with special offers and sweepstakes all month long."

    Guests will also receive a scratch-off card with various dinner discounts and prizes as thanks for their patronage. The scratch-off card deals will vary, but they include a free Original Grand Slam with the purchase of a drink, 20 percent off an entire check, free dessert or coffee with purchase of entree, and many more.

    Denny's will also provide guests with a new professional driver discount key tags good for a 10-percent discount every time they visit a participating Denny's travel center now through Dec. 31, 2017.

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