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CORPUS CHRISTI, Texas — The rebranding of a Bryan, Texas, Chick's convenience store to the Stripes banner earned designer GSP a 2015 Tampa Bay Gold ADDY Award in the sales promotion branded environment category for the American Advertising Awards competition.
GSP designed and produced all of the 12,000-square-foot store's new features, including new logo and category identity signage, lifestyle/product images and menu systems in order to clearly define the different foodservice areas and help drive traffic.
Other key design components included updates to the Laredo Taco Co. food brand, The Wall fountain area and the creation of Café de la Casa Coffee, all of which needed to work in a much larger space than a traditional Stripes store.
"We are pleased that our design work for Stripes has been recognized by the AAF [American Advertising Federation]," stated Steven Cohen, GSP's vice president of design services. "The end result is a fantastic branded environment that brings the Stripes c-store to life in a larger footprint. All of the rebranded additions create big impact, help to improve visibility of the category destinations and truly communicate the essence of the Stripes brand."
The American Advertising Awards seek to recognize and reward the creative spirit in the art of advertising. These awards are purported to be the advertising industry's largest competition and attract more than 40,000 entries every year in local American Advertising Federation Ad Club competitions.