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CLEARWATER, Fla. — Retail services provider GSP has been named a multiple winner in the 2015 American Graphic Design Awards for its work with SuperAmerica LLC and TravelCenters of America LLC (TA).
Sponsored by Graphic Design USA magazine, the American Graphic Design Awards showcase the best in design work across multiple mediums, including point-of-purchase, interactive, print, packaging and more.
For its first award, GSP won for its food photography produced for SuperAmerica’s private-label brand, SuperMom’s. The images take a simplistic lifestyle approach, bringing out the quality and freshness of the brand, according to GSP. The images are used on menu boards and point-of-purchase signage throughout more than 260 SuperAmerica stores.
GSP was also awarded recognition for its Beer Barn creation for TA. The travel center operator wanted a way to increase its beverage sales and call attention to its selection, according to GSP. To achieve this, the retail services provider created a built-to-order display walk-in cooler with a barn door entrance and modular panel design.
“We design with our clients’ goals in mind, but it feels great to have been recognized by our peers as well,” said Steven Cohen, vice president of design services, GSP.
GSP’s in-house design services team offers a range of services including graphic design and industrial design, to store reimaging, store merchandising, displays and food photography.