Cruisers Enhances Brand With Redesigned Website

MODESTO, Calif. — Boyett Petroleum's Cruisers gas stations and convenience stores has launched a redesigned website and brand new mobile app in partnership with GasBuddy Openstore to further enhance the retail brand.

The website features enhanced navigation and a design that reflects the Cruisers brand, the company said, while the Cruisers mobile app allows users to access exclusive deals and the latest gas prices. Customers can also play in the in-app game for a chance to win prizes that can be redeemed at any Cruisers location.

"GasBuddy OpenStore has given us the opportunity to communicate with our customers in a more effective and measurable way," said Scott Castle, vice president, retail operations for Boyett Petroleum. "We are excited to have a world class app and website that improve our bottom line."

By utilizing the GasBuddy OpenStore solution, Cruisers will have control over the content of their mobile app and website from one place. It will also have access to comprehensive analytics, giving the retailer maximum control over its digital marketing, the c-store operator said.

"Cruisers keeps their customers first in mind. That's where GasBuddy OpenStore comes into play," said Tony Chidiac, vice president of retail for GasBuddy OpenStore. "Using OpenStore's intuitive platform, Cruisers is able to provide customers with a targeted digital experience to increase customer loyalty and drive traffic into stores."

Modesto, Calif.-based Boyett Petroleum owns and operates Cruisers' Cruise In, Cruise Out gas stations and c-stores, and is an independent fuel supplier and c-store service provider in the West.