How do you like our new look? Last issue, I alerted you to our new size, outlined the reasons for the change, and told you to watch for more changes in our editorial product. We wouldn't tinker with the industry's No. 1 trade communications brand without careful consideration. As noted, we extensively tested and conducted research on readers' reactions to the new 9-inch-by-10 1/2-inch size. I hope you'll agree with us and the vast majority of respondents that the new size is easier to hold, read, store and use for future reference.
Demographic changes under way in the U.S. are going to cause disruptive waves throughout the retail marketplace over the next eight years. In the past, we've written about America's changing ethnicity, particularly the impact of the Latino population. But, a new generation gap is also widening, and that may prove even more jarring to U.S. retailers.