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KNOXVILLE, Tenn. -- Pilot Flying J is toasting those veterans who won the country's highest award for valor in action against an enemy force with free coffee for a year.
As a Hero Sponsor for this year's Medal of Honor Knoxville Convention, Pilot Flying J is offering the free coffee and commemorative travel mugs as it continues to show its support of and appreciation for the United States military and the Congressional Medal of Honor recipients.
"As an Army veteran myself, I understand and appreciate the sacrifices these heroes have made," said Jim Haslam, Pilot Corp. founder and chairman. "Free coffee is a unique way Pilot Flying J can show the Medal of Honor recipients our gratitude for their brave actions."
Pilot Flying J frequently implements new programs to improve the driving and working experience for veteran drivers. In September 2013, Pilot Flying J gave free gas to nearly 1,600 veterans, active soldiers and their families for Operation Tank Full of Love.
The Knoxville-headquartered company also has celebrated Veteran's Day by offering free services for professional drivers who are veterans and offers favorable employment provisions for those in the military.
"It's a privilege to be able to give back to our service men and women," Haslam said. "They do so much for our country, and Pilot Flying J is proud to be able to do something for them."
The Congressional Medal of Honor Society is comprised solely of Medal of Honor recipients. Each year the society holds its annual convention in a different city in the United States, tapping Knoxville for the Sept. 10-13 event this year.
Pilot Flying is the largest operator of travel centers and travel plazas in North America with more than 650 retail locations.