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CHICAGO — Peter Hoyt, president and CEO of the recently merged Stagnito Business Information, Edgell Communications and Path to Purchase Institute, announced today that going forward the new company will operate under the new name of EnsembleIQ.
Stagnito and Edgell brands such as Convenience Store News, Progressive Grocer, Carbonview Research, RIS News and Hospitality Technology, along with Canadian brands that include The Convenience U CARWACS Shows and Pharmacy Business, will also operate under the EnsembleIQ umbrella.
The Path to Purchase Institute will maintain its name, operating as a division of EnsembleIQ, and will continue to publish Shopper Marketing magazine and produce the Path to Purchase Expo, Shopper Marketing Summit, Path to Purchase Leadership University and other offerings.
A more complete listing of brands may be found on the company's new website, www.EnsembleIQ.com.
While all Stagnito Business Information, Edgell Communications and Path to Purchase programs, services, publications, websites and events will continue operation, the Stagnito and Edgell names will no longer be used.
EnsembleIQ is a premier business intelligence resource that exists to help people and their organizations succeed. It is structured to serve the business-to-business needs of retailers, consumer goods manufacturers, technology vendors, marketing agencies and retail service providers by using its integrated network of media and information resources designed to inform, connect and provide actionable marketplace intelligence.
"An ensemble of actors or musicians works in harmony for the benefit of its audience, and that is precisely how we've designed our new company," Hoyt said. "With the depth and breadth of our reach inside the retail marketplace, our ensemble of b-to-b brands, and our rich understanding of the causes and effects of the revolution that is taking place at retail, we're poised to deliver on our primary mission — to help retail stakeholders succeed."
Hoyt's video announcement can be found here.
EnsembleIQ is a portfolio company of RFE Investment Partners, a private equity investor with more than 30 years of experience investing in growth companies in partnership with strong management teams. For more information on RFE, click here.