Kroger Highlights Sustainability Efforts With April Promos

CINCINNATI — In honor of Earth Month, The Kroger Co. will promote a robust program involving events and customer engagement to help highlight easy, earth-friendly and sustainable living practices during April.

This is in alignment with Kroger's corporate responsibility focus, which includes a goal of zero waste designation by 2020, the company said. In addition to its "Sustainability Lives Here" campaign, Kroger is making a $50,000 donation to the World Wildlife Fund to support its global conservation efforts.

"At Kroger, our goal is to be a positive force for change in our communities and to conscientiously drive sustainability and innovation into the supply chain," said Jessica Adelman, Kroger's group vice president of corporate affairs. "Every day our 443,000 associates work together to serve the more than 8.5 million customers that enter our stores. We strive to make their lives easier, healthier, brighter and a little bit lighter and make a difference."

Features on the program website SustainabilityLivesHere.com include:

• An in-depth look at Kroger's sustainable supply chain initiatives.
• More than $60 in digital coupons targeted toward eco-friendly certifications such as Fair Trade, Rainforest Alliance and Forest Stewardship Council, along with organic and natural products across departments.
• Healthy recipes that use eco-friendly products, including shrimp and orzo salad and blueberry coconut French toast casserole.
• Green inspiration on how to make small changes in how consumers shop, prepare and store food, to avoid throwing away food while eating well, saving money and keeping valuable resources from going to waste.

Kroger's existing commitment to sustainable business practices include supporting 20 fishery improvement projects; donating more than 61 million pounds of healthy produce and proteins through its Perishable Donations Program in 2016; and diverting 78 percent of waste away from landfills.

Cincinnati-based Kroger operates 2,796 retail food stores under a variety of local banner names in 35 states and Washington, D.C.