U.S. Retail Sales Increase in October

WASHINGTON, D.C. -- With four straight months of sales gains under their belts and with the holiday season fast approaching, retailers have reason for optimism as consumer spending finally shows momentum. October retail industry sales, excluding automobiles, gas stations and restaurants, increased 0.3 percent seasonally adjusted over September and 2.6 percent unadjusted over last year, according to the National Retail Federation.

October retail sales released today by the U.S. Commerce Department show total retail sales, which include non-general merchandise categories such as autos,gasoline stations and restaurants, increased 1.2 percent seasonally adjusted over September and 5.4 percent unadjusted year-over-year.

"This continued momentum is good news for the industry," said NRF President and CEO Matthew Shay. "While there is no question that consumer demand has improved, there are still questions about consumer confidence tied to high unemployment. We need to see improvement in key economic indicators to sustain any long-term growth."

While spending throughout the industry was varied, it appears the fourth quarter has gotten off to a solid start, according to NRF Chief Economist Jack Kleinhenz. "October's results are a clear indicator that the economy and consumer spending continue to show marked improvement, even though we expect consumers to proceed with caution."

Cooler, seasonal weather in October helped apparel and sporting goods stores' sales. Clothing and clothing accessory stores sales increased 0.7 percent seasonally adjusted over last month and 1.4 percent unadjusted over last year. Sales at sporting goods, hobby, book and music stores increased 1 percent seasonally adjusted month-to-month and 5.9 percent unadjusted year-over-year.

Building material and garden equipment and supplies dealers sales also showed solid growth, increasing 1.9 percent seasonally adjusted month-to-month and 7.3 percent unadjusted over last year. Health and personal care stores sales decreased 0.1 percent seasonally adjusted from September, but increased 1.6 percent unadjusted year-over-year.

In the U.S., NRF represents more than 1.6 million American companies that employ nearly 25 million workers and generated 2009 sales of $2.3 trillion.