Technomic Identifies Consumers' Top Restaurant Chains | ConvenienceStoreNews
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    Technomic Identifies Consumers' Top Restaurant Chains

    CHICAGO -- Technomic Inc. announced the winners of its 2014 Chain Restaurant Consumers' Choice Awards, which honor full-service, fast-casual and quick-service restaurant chains based on consumer responses to the research firm's Consumer Brand Metrics program.

    Participating consumers rate more than 120 leading restaurant chains on more than 60 different attributes, such as food quality and overall brand reputation. This year's winners were selected by analyzing data collected from the fourth quarter of 2012 through the third quarter of 2013 for attributes that today's consumers say are particularly important. Results are based on top-two-box scores, with top-box scores used for ties and other considerations, Technomic said. The ongoing study collects more than 80,000 consumer visits annually.

    "It's important to point out that consumers get credit for rating the chains and selecting the winners," said Technomic Executive Vice President Darren Tristano. "We're pleased to acknowledge the winning organizations, but these awards come directly from their customers."

    This year's winners, by pillar of excellence, are:

    • Kid Friendly
      Full service: Friendly's
      Fast casual: McAlister's Deli
      Quick service: CiCi's Pizza
       
    • Pleasant, Friendly Service
      Full service: Bonefish Grill
      Fast casual: Firehouse Subs
      Quick service: In-N-Out Burger
       
    • Craveability
      Full service: Joe's Crab Shack
      Fast casual: Zaxby's
      Quick service: Auntie Anne's
       
    • Social Consciousness
      Full service: The Cheesecake Factory
      Fast casual: Panera Bread
      Quick service: Chick-fil-A
       
    • Availability of Healthy Options
      Full service: Mimi's Cafe
      Fast casual: Jason's Deli
      Quick service: Subway

    The 2014 Consumers' Choice Awards will be presented at Technomic's Consumer Trends & Directions Conference, to be held Jan. 22-23 in Newport Beach, Calif.

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