Dollar General Pumps Up Competition With First Fuel Station | ConvenienceStoreNews
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    Dollar General Pumps Up Competition With First Fuel Station

    GOODLETTSVILLE, Tenn. -- Dollar General Corp. is ramping up its competition with convenience stores. The locally based retailer added a gas station as part of its test pilot project.

    The new fuel pumps are located at the Dollar General Market in Hanceville, Ala.

    "Dollar General continues to innovate to provide convenience and value for our customers," said Rick Dreiling, chairman and CEO. "This project to test a fuel offering is consistent with our strategy of continually looking for new and better ways to meet our customers' needs for value and convenience and enhancing our position as America's general store."

    The pilot project is part of an agreement with Gainesville, Ga.-based Mansfield Oil Co., which provides comprehensive fuel supply, distribution, delivery and dispensing solutions to customers. Dollar General and Mansfield will evaluate the results of the pilot project over the next year and jointly assess expansion opportunities.

    "Mansfield and Dollar General share core values that have led to decades of growth and innovation," said Michael Mansfield, CEO of Mansfield Energy Corp. "This pilot program will fuse Dollar General and Mansfield's dedication to unparalleled service, while bringing a new level of convenience to customers."

    Dollar General Corp. has more than 11,000 stores in 40 states.

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