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    Independent Marathon Locations Enroll in eMpowered Buying

    Program offers comprehensive purchasing, category management for c-stores.

    FINDLAY, Ohio -- More than 25 percent of Findlay-based Marathon Ashland Petroleum LLC's 4,000-plus independent Marathon-branded retail locations have now enrolled in its eMpowered Buying club.

    eMpowered Buying offers members savings, rebates and purchasing incentives, as well as promotional opportunities from more than 300 national and regional suppliers and service providers.

    "It is important we continue to offer our customers new programs and opportunities that increase traffic and sales, reduce costs and add value to [Marathon Ashland Petroleum's] bottom-line profitability," said Tom Kelley, brand marketing division manager.

    eMpowered Buying is a comprehensive purchasing and category management program for convenience stores, car washes, bay services and fuel hauling customers. eMpowered Buying is a key component of Marathon's eMpowered Marketing portal, a proprietary Web portal for Marathon-branded dealers and jobbers, and is managed and operated by Consolidated Buying Company LLC, the largest petroleum marketing buying group in the United States.

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