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STUART, Va. -- Local fuel supplier Hutchens Petroleum launched a new advertising campaign prominently displayed on its fleet of tanker trucks. The tankers are brightly wrapped with images that show the company fueling the life of local communities from southern Virginia to the Piedmont Triangle of North Carolina and eastern Tennessee.
The back panels of the tankers urge support for three charities, which are important to the company and local community: The Muscular Dystrophy Association (MDA), Susan G. Komen for the Cure and the Wounded Warriors Project (WWP).
"With our trucks covering hundreds of thousands of miles each year between Virginia and North Carolina, we wanted to find a way to really make them memorable for people," stated Tim Hutchens, president of Hutchens Petroleum. "The side panels show families enjoying their lives and engaging in activities that are fueled by the quality products transported by Hutchens Petroleum trucks, or made possible by the wide range of services we offer. As a local company in a small community, we are committed to giving back and helping those in need. That is why we chose to recognize our three charities and the impact they have on our customers."
The new tanker advertising is the first step in a coordinated 2011 campaign to support the MDA, Susan G. Komen and Wounded Warriors Project, which provides assistance to injured and disabled service men and women. Hutchens Petroleum said it's also planning events throughout the year to raise funds and gain exposure for these organizations.
"We knew our new campaign would attract a lot of attention, so we thought what better way to publicize not only our company, but also organizations that are near and dear to our employees and the local communities we serve," Hutchens said in a statement. "We decided to really make an impact by focusing on these three organizations."
For more than 35 years, Hutchens Petroleum has been serving the Stuart, Va. region with heating oil and kerosene. The company has grown its product line to include gasoline, diesel fuels, heavy-duty lubricants and additives. The company now supplies products to more than 70 gasoline outlets, as well as Fortune 500 companies, families that rely on heating oil, and agricultural customers that need to keep their equipment running well.
CITGO is one of the fuel brands Hutchens Petroleum supplies in its region. Like Hutchens Petroleum, CITGO supports the MDA and has raised more than $130 million over the past 25 years for the charity.