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    Hucks Convenience Selects POP Vendor

    The c-store chain chose GSP Marketing Technologies to manage monthly campaigns.

    CARMI, Ill. -- Hucks Convenience Stores selected GSP Marketing Technologies (GSP), a supplier of strategic marketing at the point of purchase, to produce monthly POP campaigns, the vendor reported.

    "GSP offers exceptional printing in combination with a POP managing software system designed specifically for the c-store industry," Tim Tilford, vice president of marketing of Martin and Bayley Inc., dba Huck’s Convenience, said in a statement. "The management tools that are incorporated into the system help to eliminate waste and allow us to focus on promoting what matters to our customers. We look forward to the possibilities GSP and Huck’s have together."

    The agreement took place after GSP successfully equipped Hucks’ stores with a modular tobacco sign that helped to give the stores an easy way to promote the ever-changing cigarette pricing while maintaining a clean look, according to the company. GSP and Huck’s agreed to have GSP assume control over the production of the monthly POP, and together are working on an effort to further improve the overall look of the stores.

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