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SIOUX FALLS, S.D. -- Hot Stuff Foods has unveiled a new format, new name, new look and new incentives for its SmashHits Deli program.
Formerly known as Smash Hit Subs, the new SmashHits Deli has an expanded menu "to exceed the expectations of our franchisees' customers," said Hot Stuff chairman and president Des Hague, who noted that in addition to its sub sandwiches, the SmashHits Deli now also serves wraps, soups, salads, fresh-baked cookies, Italian Ciabatta bread sandwiches, as well as the totally new Phat Burrito.
Following suit with sister brand, Hot Stuff Food on the Go, Hague also announced the removal of franchise fees for new franchise partners. "Our franchise fees have consistently been the lowest in the industry for a national brand," he said. "By eliminating franchise fees, we are emphatically stating that we are totally committed to growing the retailer's foodservice business."
There are additional incentives for those retailers committed to long-term growth who attain the President's Club level of $200,000 retail sales in a year.
Hot Stuff Foods franchises and/or licenses its branded food concepts in over 1,600 locations throughout the U.S., Canada, Europe and Asia. Hot Stuff Foods can currently be found on the Web at www.hotstufffoods.com or by calling 1-877-841-1431. International callers may reach Hot Stuff at 605-336-6961.