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    Honey Farms Rolls Out Digital Marketing Solution

    C-store chain now shares promotions, gas prices and more on a free mobile app.

    WORCESTER, Mass. -- Honey Farms Inc. rolled out OpenStore and its free mobile application (app) earlier this month.

    The OpenStore by GasBuddy solution allows consumers to view in-store promotions, updated gas prices and locations, and provides them the ability to send feedback from their mobile phones and receive time-sensitive electronic mobile coupons.

    “As a small chain owner it is nearly impossible to harness the in-house expertise to deliver a modern-day loyalty, social media and mobile initiative. By partnering with OpenStore, it allowed us to deliver a quality across-the-board solution for our customers through their easy-to-use dashboard,” said David Murdock, executive vice president of Honey Farms. “OpenStore allows us to now communicate directly with our customers. We can see what our customers need and want, and now have the ability to quickly react to those changing needs.”

    Jason Toews, co-founder and CEO of OpenStore by GasBuddy, added that his company helps its clients identify new opportunities, optimize their customer experiences and sustain market leadership.

    “OpenStore is a complete turnkey social technology solution that will support Honey Farms' strategies to reach their customers with targeted marketing and powerful messaging," said Toews.

    Privately-held Honey Farms Inc., based in Worcester, Mass., has 36 convenience store locations in Massachusetts and New Hampshire. It was founded by the Iandoli family in 1969.

    OpenStore by GasBuddy is a multi-channel digital marketing solution intended to increase customer loyalty by providing two-way communications between c-stores and customers. Other than Honey Farms, its c-store customers include Dandy Mini Mart, Parker's, Rutter's, Family Express, 76, Ricker's and NOCO Express.

     

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