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DALLAS -- 7-Eleven Inc. announced The Hollabacks as the winner of its Second Annual 7-Eleven and "Slurpee Battle of the Bands" competition. While home-grown rock and popular bands battled in this multi-tiered competition, only one from the 906 entries emerged the winner, according to the company.
"Through the 'Battle of the Bands' program, we are able to capture the natural connection between the Slurpee drink and music," Rita Bargerhuff, 7-Eleven vice president and chief marketing officer, said in a released statement. "We hope the exposure they received will give them the support they need to go on to even greater success."
The Hollabacks were a strong contestant among the 12 selected contenders from across the U.S., starting with their crowd-pleasing performance at the New York City Battle of the Bands regional concert Aug. 16. The band later recorded a music video in Dallas of "It's Over," a song that captures the band's retro take on modern pop/rock melodies, the company reported.
The final competition came Sept. 27, with the group playing in Los Angeles in a hometown concert that pitted them against the other finalist, Levi Ware, who performed in his backyard of Seattle. Fans voted through midnight Wednesday when The Hollabacks collected the most votes and became 7-Eleven's "Slurpee Battle of the Bands" 2010 winner.
"All 12 of the bands in the final stages of this year's competition were phenomenal," Bargerhuff said."Each group added their own style and sound, and that's what is fun and exciting about this program. We know that each has a bright future ahead, and we look forward to seeing what they accomplish." Voting throughout the competition among the 12 finalist bands took place online at the Slurpee.com where performances by each of the 12 bands and the four finalist bands' music videos can be viewed through mid-November.
The Hollabacks will receive the $10,000 grand prize and the opportunity to make an in-studio recording to be featured on popular rock memorabilia and archiving Web site -- Wolfgangsvault.com.