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MINNEAPOLIS -- Holiday Stationstores, based here, has inked deals with In Zone Brands and ZUN to carry both companies' products in its stores.
The convenience store chain's agreement with In Zone will allow it to sell 8-ounce BellyWashers and 6-ounce TummyTickler single-serve children's beverages in 270 upper Midwest stores.
"We are very excited to partner with this leading chain for distribution of unique product offerings that drive incremental growth to the kids beverage category," said Atlanta-based In Zone Brands' President, Peter Moersen.
Holiday Stationstores' agreement with Zun means it will now sell Zun and Zun Lite energy drinks at about 260 stores by mid-November.
Zun drinks include coenzyme Q10 and choline, along with a unique "retro style" rocket bottle. The company is based in Boulder, Colo.
"We are thrilled to have the opportunity to be part of this unique and exciting brand," said Steve Lunderborg, beverage category manager for the Holiday Cos. "Zun has it all; unique and refreshing taste, brain boosting energy function and great packaging that will add a new level of innovation to our sets."