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    Holiday Stationstores Chooses new Database Management Tool

    Convenience store chain licenses GSP Marketing's GSPSurveyor to track store assets, maintenance schedules, equipment issues and more.

    CLEARWATER, Fla. -- Holiday Stationstores entered into a license agreement for the GSPSurveyor program, an electronic surveying and store profile database management tool the company will use to track store assets, maintenance schedules, equipment issues, equipment shelf life and store layouts, the company reported.

    To build the foundation of this program, GSP will also conduct a store-by-store survey of all assets, allowing district managers access to store profile information. This will be the base set of data upon which subsequent store level online surveys will be based, according to the company.

    Managers will leverage GSPSurveyor’s store profiles to improve store level support and refine store-level planning.

    "GSPSurveyor will allow us to track our stores’ physical attributes and assets. With this insight we can then use it to make better-informed decisions on equipment repairs and expense management—which should result in a better bottom line," said John Baregi from Holiday Stationstores Inc.

    GSPSurveyor offers the ability to capture data from the field in near real-time. By using the GSPSurveyor Mobile Edition, Holiday Stationstores will empower district managers to provide feedback from a camera-enabled PDA. The data captured from the field will be used throughout the company to track aspects such as:

    -- Maintenance issues including the ability to send messages directly to the Maintenance Department (with photos).
    -- Improper POP execution.
    -- Competitive information and pricing.

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