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MINNEAPOLIS, Minn. -- Among industry indicators that rising gas prices are not abating is the extension of Cub Foods and Holiday Stationstores popular gas coupon program offering shoppers 1 cent off per gallon of fuel for every $10 spent at Cub's 56 Twin Cities discount food stores.
The cross-promotion launched last June 2007 was extended in September, at which point customers purchasing gas at Holiday stations were able to combine three Cub discount coupons per purchase.
"We thought this was a great idea because the higher gas prices created more pressure on consumers," Lee Ann Jorgenson, director of community affairs for Cub Foods told Finance and Commerce. "This was easy and convenient because people are still going to shop for their groceries. It's a way to give them a little money off and make something a little easier for them."
Upon checking out, Cub shoppers receive a receipt and a separate coupon affording them 1 cent per gallon of gas for every $10 spent at Cub if they fuel up at Holiday, owned by Bloomington-based Holiday Companies.
"Would this have worked two years ago? Probably not," David Brennan, co-founder of the Institute for Retailing Excellence at the University of St. Thomas, told Finance and Commerce. "I think the primary reason this works is the price of gas has run up so fast and become so unstable. I don't know if you've run out today and noticed the price of gas. If you have, it's $3.46."
With no relief in sight from rising gas prices, Jorgenson told the Finance and Commerce that no date has been set to end the promotion. "We listen to our customers and that's why we keep extending it. We're happy to offer any savings on their gas bills."