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BALA CYNWYD, Pa. — Skinny Nutritional Corp., maker of Skinny Water, signed a distribution and promotional agreement with Holiday Oil, a chain of convenience stores and gas stations based out of Utah.
Under the terms of the agreement, Holiday will sell six flavors of Skinny Water at 45 locations in the Utah market. Skinny Water is a zero-calorie flavored water that contains key electrolytes, antioxidants and vitamins, and has no sugar, sodium or preservatives.
To celebrate the agreement, the companies held a joint launch event May 26 in West Draper, Utah, at one of Holiday's largest locations. Skinny Nutritional gave away free bottles of Skinny Water and up to 20 gallons of free fuel per customer. Radio station 97.1 ZHT was on hand to provide music and promote the event over the airwaves.
Skinny Nutritional also ceremoniously changed the gas station's signage to an official $0.00 for regular gasoline during the event.