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LOS ANGELES -- Isabel Valdés, the visionary consumer insights expert who popularized integrated multicultural marketing through "in-culture marketing" and "marketing for share of heart," will lead a panel of all-star Hispanic marketing and business gurus at this year's Hispanic Retail 360 Summit during a general session entitled, Recipes for Success, From C-Suite to Retail.
The eighth annual Hispanic Retail 360 Summit, being held Aug. 15-17 at JW Marriott at LA Live in Los Angeles, is produced by Stagnito Media, publishers of Convenience Store News, Progressive Grocer, The Gourmet Retailer, Progressive Grocer Store Brands and Retail Leader magazines.
Valdés will focus on the need for better research and metrics on the Hispanic market while her guest panelists Martha Montoya, Marie Quintana and Lee Vann will reveal how to really win in the Hispanic market.
Montoya, who owns and directs a unique media enterprise called Los Kitos Entertainment LLC, brings a very valuable and unique perspective as a community newspaper owner, a member of the board of the National Association of Hispanic Publications and a member of the board of the U.S. Hispanic Chamber of Commerce.
Quintana, an expert in Hispanic marketing and retailing, will share her expertise on marketing at the retail level, from mom-and-pop stores to independents to large national retail chains.
Vann, an expert in electronic communication strategies, will discuss online marketing initiatives and interactive business solutions in the retail business. As a business owner and founder of the Captura Group, Vann has a deep understanding of how cultural differences play in the Internet environment today.
The Hispanic Retail 360 Summit is a three-day event for retailers and marketers who want to learn how to tap into the $1-trillion Hispanic market and grow their business. Leading marketing experts, retailers and suppliers, including representatives from PepsiCo, Save-A-Lot, H-E-B, CVS Caremark, Advance Auto and Target Stores, will be in attendance at next month's Summit in Los Angeles.
Actor, spokesman and retired soldier J.R. Martinez will keynote the conference and will be joined on the agenda by an impressive lineup of speakers including Guy Garcia and others from retailers, consumer products goods manufacturers and leading multicultural experts, consultants and agencies.
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