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    Hispanic Expo Gets Input From Leading Retailers

    Minyards, SuperValu, Pathmark join cross-channel retail advisory board.

    NEW YORK -- The Hispanic Retail 360 Conference & Expo has added three new members to its Retail Advisory Board: Andy Vigil, vice president of Hispanic marketing for Minyards Food Stores; Judy Farniok, category manager, general manager, for SuperValu; and Donna Zambo, manager of consumer research for Pathmark.

    They join a list of some of the biggest names in retailing, who will be gathering in Dallas on September 26 and 27 for the inaugural Hispanic Retail 360 event, produced by the Retail Group of VNU Business Media and VNU Expositions.

    Hispanic Retail 360 is the only conference designed to help retailers target, segment and execute merchandising and marketing plans effectively to Latino shoppers. The conference features integrated data and insights from VNU's world-leading information companies -- ACNielsen, Spectra, Claritas, Scarborough and Nielsen Media Research -- and presentations from leading market experts on such topics as consumer behavior, execution, merchandising assortment and product sourcing.

    The content of the conference was heavily influenced by input from an 18-member advisory board representing retailers with more than 36,000 stores and more than $180 billion in annual sales. The board includes retailers from across all channels of retailing such as Target Stores, Food Lion, H.E. Butt, Shell Oil, Chevron Corp., BP, Meijer, Dollar General and Rite Aid. The full list of advisory board members and updated agenda may be viewed online at www.hispanicretail360.com.

    The latest addition to the agenda is the presentation of the results of a new action-oriented research study conducted by the GMDC (General Merchandise Distributors Council), which offers tactical recommendations to retailers on implementing Hispanic merchandising and marketing programs. The study is based on ACNielsen research and interviews and visits to leading retailers addressing Hispanic marketing, including Vallarta, Food City, United, Pathmark, Pueblo and more. The study also takes a look at key top brands in categories most important to Latino consumers.

    In addition, Santiago Blanco, Hispanic marketing director for Coca-Cola, will be addressing the implementation of Hispanic consumer programs at the store level.

    Other sessions include:

    * Proven Practices to Success in the Hispanic Market: Leveraging Your Retail Environment to Reach the Hispanic Consumer, by Jim Perkins, President, ULATAM Retail Solutions Group

    * Building Your Bottom Line: An Integrated Approach to Ethnic & Mainstream Merchandising, by Terry Soto, President and CEO, About Marketing Solutions, Inc.

    * How Hispanic Consumers Shop: Purchasing Behavior of Key Hispanic Consumer Segments, by Steve Kent, Senior VP, Retail Client Services, Spectra

    * Vision 2020: Integrating Multicultural Merchandising & Marketing Into the Fundamental DNA of Your Organization, by Rhonda Harper, Founder and CEO
    RTM&J - Real Truth Marketing & Joy

    Complete information and online registration is available for both the conference and the exhibition area, which is being held at the Wyndham Anatole Hotel. Go to www.hispanicretail360.com.

    Charter sponsors for the conference and expo include Coca-Cola, ADVO, Anheuser-Busch, Tree of Life, Energizer, MBR Industries, Procter & Gamble, Gallo, and Gatorade. For more information on exhibiting or becoming a sponsor, contact Jeff Friedman at (646) 654-7452 or [email protected].

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