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HANOVER, Md. -- High's of Baltimore Inc. collected more than $10,000 from its customers at 70 High's Dairy Stores for the company's Haiti Earthquake Relief Campaign, the company reported.
At checkout, convenience store associates asked customers if they would like to make a $1 donation to the campaign, which was in association with the American Red Cross.
"We're extremely proud of our customers and store associates for their combined effort and generosity," Bill Darnell, president and COO of High's of Baltimore Inc. said in a released statement. "I am very happy that we were able to facilitate this program for such a worthy cause."
High's forwarded 100 percent of donations to the American Red Cross weekly in an effort get funds put to use as quickly as possible, the company reported. The American Red Cross indicated donations would be used to provide food, water, clothing and medical and emotional support for victims of the earthquakes.
"The American Red Cross provided more than three million pre-packaged meals, distributed more than one million water-purification sachets, and is providing relief items such as blankets, kitchen supplies, hygiene kits and buckets," said Linnea Anderson, a spokesperson for the Red Cross in Maryland. "As the response progresses and recovery begins, the Red Cross with the help of generous partners such as High's customers, will continue to support these priority areas and longer-term assistance initiatives."
The campaign, which was implemented immediately following the tragic disaster, ran for four weeks.
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