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BOSTON -- Major oil company Hess Corp. is warming up for baseball season by launching a donation program to assist the Jimmy Fund and the Trauma Program at Children's Hospital Boston, featuring Major League Baseball team the Boston Red Sox, the company stated.
As part of the campaign, Hess will donate $500 for every home run hit during games televised on the New England Sports Network (NESN) this season, which totals 149 games in 2008, according to the company.
Hess will alternate its donations between both organizations on a game-by-game basis. In 2007, the team hit a total of 166 home runs, with 153 during NESN-televised games, the company stated.
The home run program will be featured on NESN during its live coverage of Red Sox games, and will also be showcased throughout the season during post-game shows, according to the company.
"As marketing partners with the Red Sox, we are especially pleased to extend our relationship with the Red Sox organization and develop a program that can help support children with serious medical needs," Rick Lawlor, vice president of retail marketing for Hess, said in a statement. "It is part of our commitment to serving a community where we have developed a strong presence over the past 10 years."