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NEW YORK -- Hess unveiled, and is currently selling, its holiday Hess toy trucks, which are a monster truck with two motorcycles, for the 2007 Holiday season, Pennsylvania television station WNEP reported.
The latest model, complete with flashing lights, went on sale earlier this week, the report stated. The toy trucks, which were launched in 1964, have become a holiday tradition for many, the report stated.
The trucks, priced at approximately $23 with tax, were flying out of the store at the Hess station in Stroudsburg, Pa., which stocked 4,000 of the toys for the season.
"I started out 35 years ago buying for my kids. Now I buy for my grandchildren. It's a Christmas present," Paul Schepp of Mount Pocono, Pa., told the station. "You just can't stop buying once you start."
"I came to buy these for my husband," Judy Caziarc of Tannersville, Pa., told the television station. "It was going to be a surprise. I figured I'd beat him to it."
Some customers who bought the trucks noted the unconventional design of the latest model.
"This year, I think it's more for the kids because there's like a little motorcycle in them for the little guys," Carlo DeConzo of East Stroudsburg, Pa., told the paper.
"I think at this point the collectors don't really care, as long as it's a Hess truck," Carziarc added.