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    Hess Goes with PRI

    Rollout of company's Web-architeched suite of services continues as East Coast locations go online.

    WOODBRIDGE, N.J.

    Houston-based PerformanceRetail Inc. (PRI) yesterday announced that Amerada Hess Corp. has gone live with its first installation of InSite, the newly named convenience retail software application and business service offering from PRI. The first live Hess site is located in Allentown, Pa. and begins the rollout of the InSite product throughout the entire Hess chain.

    "The PerformanceRetail solution will strengthen our growth strategy, enabling Hess to respond to customer needs more effectively," said Borden Walker, senior vice president of Amerada Hess. "The range and scope of services offered and the foundation for future technology improvements made PerformanceRetail a natural partner for Hess. We look forward to utilizing these innovative retail technologies to further improve merchandise and fuel sales growth, and to truly streamline daily retail operations."

    InSite will find it's way into all Hess-owned locations, with initial rollout to continue throughout the remainder of this year. With a branded network of nearly 1,000 convenience stores, Hess has become one of the leading petroleum retailers on the East Coast.

    "We are extremely pleased to have Hess on board," said PerformanceRetail President and CEO Gregg Burt. "By choosing PerformanceRetail to fulfill vital back office operations and performance management services, Amerada Hess has made a significant commitment to leveraging technology to improve retail operations."

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