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    Hershey's Launches NCAA Promotions

    Kicks off with "Unwrap March Madness" promotion and the Hershey's college All-Star Game.

    HERSHEY, Pa. -- The Hershey Co. is celebrating its first year as an NCAA Corporate Partner by inviting college sports fans to get in the game with an all-star lineup of exciting promotions and events, the company reported.

    The sponsorship tips-off with the NCAA "Unwrap March Madness" promotion, offering college basketball lovers the slam-dunk grand prize of a trip for two to the 2010 Men’s or Women’s NCAA Final Four. And it continues with Hershey’s sponsorship of the National Association of Basketball Coaches (NABC) College All-Star Game, on-campus programs across America and the fall "I’m A Big Fan" promotion, giving college football enthusiasts the chance to collect team apparel.

    "Partnering with the NCAA is exciting for Hershey’s as we celebrate fans’ loyalty and enthusiastic school spirit," said Michele Buck, senior vice president and global chief marketing officer at The Hershey Co. "Our NCAA promotions let fans celebrate the thrill of competition and embrace school spirit while also enjoying the delicious Hershey’s products they love."

    Now at retail, Hershey’s "Unwrap March Madness" promotion invites fans to look inside specially marked packages -- including Hershey’s Milk Chocolate Bars, Hershey’s Milk Chocolate with Almonds Bars, Reese’s Peanut Butter Cups, Almond Joy Candy Bars, Kit Kat Wafer Bars and PayDay Peanut Caramel Bars -- to find game pieces with the NCAA March Madness Tournament seed and region information printed inside. Those who collect the game pieces of the final four seeds that advance to the 2009 Men’s NCAA Final Four can redeem their wrappers for entry in the "Unwrap March Madness" promotion, the company announced.

    Four grand prizes will be randomly awarded, with each winner and a friend receiving a three-night stay in the 2010 Final Four city, two tickets to the Men’s or Women’s NCAA Final Four and $500 in spending money. Twenty first-prize winners will receive $2,500 Visa Gift Cards to help fans root for their team in 2010, the company stated.

    Additionally, the Hershey’s College All-Star Game will take place at 4:35 p.m. EST Friday, April 3, 2009, at Ford Field in Detroit, Mich. The game will showcase the talent of NCAA’s senior players in a Hershey’s Milk Chocolate vs. Reese’s Peanut Butter Cup team match-up. Spectators can enjoy sampling Hershey’s products and the chance to win prizes onsite, including a pair of tickets to the 2009 Men’s NCAA Final Four. The Hershey’s College All-Star Game is free to the public and will be televised on CBS College Sports network.

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