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    Hershey to Put Nutrition Information Up Front

    Its new package labeling system will appear in the second half of this year.

    HERSHEY, Pa. -- The Hershey Co. is making nutrition information simple by rolling out an enhanced food labeling system for its U.S. products.

    The company will introduce its new front-of-pack nutrition information in the second half of this year and will evolve its product packaging across its various pack types over the next several years.

    According to the company, the front-of-pack labeling will further Hershey's commitment to well-being by providing a range of choices through a variety of portioned products, as well as outreach programs and events that offer tips on how to enjoy the goodness of a balanced lifestyle.

    The nutrition information will also be accessible on Hershey's corporate website, www.hersheys.com.

    Hershey joins the Grocery Manufacturers Association, the Food Marketing Institute and the National Confectioners Association in voluntarily implementing a front-of-pack labeling system, which is similar to the Facts up Front program in the United States and a similar program in Mexico.

    In addition to its new labeling, Hershey states that it encourages healthy living through a variety of measures including:

    • The healthy recipes and tips it shares through Moderation Nation.
       
    • Its support of school nutrition and activity programs through membership in the Healthy Weight Commitment Foundation.
       
    • Its pledge to not advertise to children under 12 years of age, in accordance with the Children's Food and Beverage Advertising Initiative (CFBAI).
       
    • Product innovation such as Simple Pleasures chocolate with 30 percent less fat than the average leading milk chocolates.

    The Hershey Co. has operations throughout the world and approximately 14,000 employees. It offers confectionary products under more than 80 brand names.

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