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    Hershey Purchases Organic Chocolate Company

    Chocolate giant enters fast-growing segment.

    The Hershey Co., as part of its strategic focus on the high-growth premium chocolate segment, acquired the assets and operations of Dagoba Organic Chocolate, LLC.

    Based in Ashland, Ore., Dagoba is known for its high-quality natural and organic chocolate bars, hot chocolate and chocolate-covered coffee beans sold in natural foods outlets and gourmet stores.

    "Organic chocolate products are experiencing dramatic growth as consumers continue to trade up for indulgent, high-quality products," said Richard H. Lenny, Hershey's chairman, president and CEO. "Dagoba, with its well-regarded portfolio of quality organic products, will enable Hershey to build on its leadership in the North American chocolate market by meeting emerging consumer needs and building profitable new marketplace opportunities."

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