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An official supplier of the 2008 U.S. Olympic Team, The Hershey Co. has unveiled a "Taste of Victory" promotion that includes an in-pack, instant-win game with more than 100,000 prizes.
Hershey is teaming with Olympic hopefuls including Track and Field star Sanya Richards and BMX/Cycling rider Donny Robinson in support of the promotion.
With specially marked standard bar packages of Hershey's Milk Chocolate Bars, Reese's Peanut Butter Cups, Kit Kat Wafer Bars, Almond Joy candy bars, and York Peppermint Patties, consumers will have the chance to instantly win more than 100,000 great prizes including a Chevy Tahoe Hybrid, Panasonic 42-inch Plasma HDTVs and $10 Visa Gift Cards.
In addition, participating Hershey’s packaged candy bags will help Americans show their support for Team U.S.A. by featuring Olympic-inspired red, white and blue foil-wrappers and providing free Olympic Ring Wristbands, the same wristbands worn by the 2008 U.S. Olympic Team athletes. Inspired by the universally recognized interlocking Olympic rings, Hershey's "Taste of Victory" wristbands are red, white and blue and bear the inspiring words: Dream. Believe. Achieve. Members of the U.S. Olympic team will be given the wristbands to wear as they train and compete.
Consumers can get their wristbands free by mailing in three UPCs from bags of Hershey's Kisses Chocolates, York Peppermint Patties, Reese's Peanut Butter Cups, Hershey's Miniatures Chocolate Bars or Twizzlers candy. As part of the promotion, Hershey will make a donation to the U.S. Olympic Team.
Hershey will support the "Taste of Victory" promotion with in-store merchandising featuring Sanya Richards and Donny Robinson, radio advertising running June through August and a dedicated website featuring Olympic promotions.
In other news, the company is raising funds for the The Dale Earnhardt Foundation, with a series of collectible bars honoring the racing legend. The bars give fans the opportunity to personally join a permanent tribute to "The Intimidator" while raising funds for charity. By logging on to www.hersheys.com/dale, fans can upload a photo for inclusion in a picture mosaic – a replica of which will be unveiled on April 29, during Dale Earnhardt Day in Mooresville, N.C. Fans also can make a donation to The Dale Earnhardt Foundation.
Available in four varieties, including two Hershey's Milk Chocolate Bar designs, one Hershey's Milk Chocolate with Almonds Bar design and one Kit Kat design, the Dale Earnhardt bars feature a distinctive on-bar design. The designs include three individual portraits spanning Earnhardt’s distinguished career and one image of the Richard Childress Racing #3 GM Goodwrench car that is most synonymous with Earnhardt’s nickname, "The Intimidator."
Packaging features interesting facts about the racing legend’s life on and off the racetrack and are redeemable for unique Dale Earnhardt merchandise such as a soft-sided cooler or a tribute poster. The Collector Edition bars are available now through May 2008 at retail outlets nationwide.