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The Hershey Co.'s latest consumer promotion is tied to its sponsorship of the Tim McGraw and Faith Hill "Soul2Soul II" Tour 2006.
The concert reunites the couple onstage for more than 70 performances in more than 50 U.S. cities. The mega-tour kicked off on April 21 in Columbus, Ohio, tours throughout the U.S. until early September.
"The Hershey Company is excited to be the presenting sponsor for the Tim McGraw-Faith Hill 'Soul 2 Soul II' tour," said Chris Baldwin, senior vice president and president, U.S. Commercial Group. "Tim and Faith are very popular with many of our key consumer groups and sponsoring this tour enables Hershey to connect with their fans. Our 'All Access' promotion will be sure to have fans looking for their favorite Hershey items all summer long."
For the "All Access Code" promotion, fans will receive codes inside specially marked Hershey's products to be used online for free Tim and Faith music downloads, including an exclusive live duet of the Grammy-winning song, "Like We Never Loved At All." Consumers also can select up to eight additional songs as download choices.
There also will be an online sweepstakes for fans to enter for a chance to win a trip to the tour's final show in Las Vegas or exclusive autographed merchandise.
Tim McGraw and Faith Hill have sold more than 60 million albums and share six Grammy Awards, 17 American Music Awards, 22 Country Music Association Awards, 16 Academy of Country Music Awards, 11 number-one albums and more than 35 number-one singles.