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The Hershey Co.'s "Get it With WrapperCash," powered by eBay, began May 15, with the company hosting daily online auctions.
Consumers can use wrappers from specially marked Hershey candy bars to bid on prizes, including Chrysler Crossfire cars, "once-in-a-lifetime" experiences and more.
To participate, consumers set up a WrapperCash eBay account at Hersheys.com. Bank codes found on specially marked Hershey's wrappers can be added to their account. Once deposited, codes become points, good for use in the daily WrapperCash auctions or at the Redeem Now store. Codes can be deposited online or via text message from a cell phone. The consumer that bids the highest number of WrapperCash points on a particular tem will be the winner.
Auctions will be held through Oct. 31, 2006. This week, Hershey will auction off a Chrysler Crossfire Roadster and the opportunity to go behind the scenes to become a Master Chocolatier.