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    The Hershey Co. Launches C-store Specific Web Site

    The candy company launched the site as a new communication tool between itself and independent c-stores.

    HERSHEY, Pa. -- The Hershey Co. unveiled a new Web site, www.hersheysconvenience.com, with targeted communication for more than 90,000 independent convenience store retailers throughout the United States, according to the company.

    "The new Web site will serve as an easy-to-use and innovative communications device for our independent c-store retailers," said Dave Onarato, vice president of global convenience stores and specialty retail. "The creation and launch of this Web site not only helps reinforce Hershey as the category leader in convenience store sales, but also provides our independent c-store retailers with a valuable tool for overall category information. The Web site delivers our dedication in providing leadership and solutions to all of our important c-store partners."

    The Web site was created to provide category insights and information on new products while helping c-store owners and operators maximize their sales potential. It will give c-store owners and operators a first-hand look at new products and current promotions, as well as quick access to exclusive offers and sales tools, the company reported.

    Membership is free and c-store owners and operators can access and receive additional information on Hershey’s Premier Partner Program, a specialized program with insights on customized menu options, performance allowances and instant rebates on various displays.

    The new Web site will also provide valuable information on category management, as well as Hershey’s "Big 33 items," which are Hershey’s top 33 c-store products.

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