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"It gives our customers another good product choice and we really like the branding with the Hangover movie," a RaceTrac spokesperson said.
"We are very excited about being on the counters of RaceTrac stores," said a director for Hangover Joe's Products (JV). "They really have great stores and expanding our brand around the country via RaceTrac is a great opportunity for the brand. People really love the product, and we are happy to be working with RaceTrac in bring our functional lifestyle product to their stores."
In August, Hangover Joe's Get Up & Go signed an exclusive licensing agreement with Warner Bros. Consumer Products to manufacture and distribute "The Hangover" recovery shot. The product is a 2-ounce shot that combines caffeine (about as much as one cup of coffee), select amino acids, antioxidants, B vitamins and herbs specially engineered for maximum hangover relief results.