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NEW YORK -- PerformanceRetail Inc., an Austin, Texas-based provider of Web-based software for the convenience retail industry, announced today that Marc Hafner, former President and CEO of Broadcloud Communications Inc., has joined the company as chairman, president and chief executive.
Gregg Burt, PerformanceRetail's former CEO and founder will remain with the company in the role of executive vice president.
Hafner is an accomplished executive with almost 25 years of experience in strategic planning, market expansion, financing, operations and business development for global organizations. Prior to joining PerformanceRetail, Hafner served as CEO of Broadcloud, a wireless telecommunications software company. Hafner joined Broadcloud in July 2001 after having served as Executive Vice President of Business Development and Corporate Strategy and an Executive Officer at Westell Technologies.
"We are excited to have an executive of Marc's caliber on board to lead PerformanceRetail into the next phase of our growth strategy," said Burt. "Marc's management experience and history of developing early-stage businesses into successful market leaders make him a great choice to guide the company to the top position in the convenience retail software market."
At Westell, Hafner directed strategic global alliances and new global market initiatives, and played a key role in the company's successful IPO, as well as leading mergers and acquisitions. During his tenure there, Westell grew from a private company with $60 million in revenues into a public $400 million profitable market leader in broadband communications.
"PerformanceRetail has established itself early as a strong player in the convenience retail market by building innovative solutions and winning key customers and partnerships," Hafner said. "I look forward to working with the management team to build on that momentum and help the company realize its full potential in this market."