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    Gulf Unveils GulfCard Loyalty Program

    Instant savings discount levels and point-of-purchase promotions now available.

    FRAMINGHAM, Mass. -- Gulf Oil launched its new GulfCard loyalty program to help drive sales and build customer loyalty at 2,500 Gulf-branded gas stations in 29 states. Station owners and operators can use the program to establish "instant savings" discount levels for customers who use the GulfCard when they fill their tanks.

    "We are very pleased to be ramping up our GulfCard loyalty program to benefit our high quality network of branded Gulf stations across the country," said Gulf Oil Senior Vice President and Chief Sales and Marketing Officer Rick Dery. "These easy-to-manage programs give Gulf owners and operators effective ways to increase their revenue by attracting new customers and building stronger relationships with existing patrons. In addition, the promotions are easily adjusted to meet changing market conditions."

    The new loyalty program is managed online and includes the ability to customize point-of-purchase promotional materials. The previously existing GulfCard offers no processing fees for GulfCard transactions, including gasoline purchases, repairs and in-station merchandise, the company said.

    "The GulfCard program is terrific for building customer loyalty and increasing sales," stated Brian Strout, manager of AJ's Gulf in Hingham, Mass. "Our Gulf consumer card usage is up 350 percent over the past year. We find that customers almost always come in to the store to buy something in addition to gasoline, and the GulfCard also helps keep us very competitive with area stations that use cash vs. credit pricing strategies."

    Gulf plans to continue its national marketing efforts, including the current "Power of Orange" consumer-focus campaign, to build awareness of the GulfCard's benefits. More information on the GulfCard loyalty program is available at www.gulfoil.com or by calling (800) 644-4853.

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