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NEWTON, Mass.-- Gulf Oil LP will be rebranding all of the service stations along the Massachusetts Turnpike to Gulf Oil, which will include the unveiling of its new Gulf Express convenience store, beginning later this summer.
"Gulf Oil is headquartered in Massachusetts and we are pleased to have the opportunity to serve the drivers who travel the Turnpike," said Joseph Petrowski, Gulf Oil's president and CEO. "We have committed to significant capital improvements to these Massachusetts Turnpike stations to further improve the public¹s traveling experience along the turnpike."
The century-old iconic Gulf logo will grace the 11 highway locations, which will also feature numerous state-of-the-art updates, the company reported.
Motorists will have access to some of the most advanced dispensers on the market, which will offer a faster experience with a speedier flow of gasoline. They will also see improved credit-card processing time from the average 35-second transaction to just four seconds, according to the company.
The Mass Turnpike locations will serve as the company's launching platform for its new Gulf Sunrise Gasoline and Retail Centers, featuring the Gulf Express convenience store. Soon after, Gulf plans to roll out this new image across the Northeast. Gulf's first upgrades will begin at service areas in Natick, Westborough and Charlton without disruption to commuters.
"Gulf has a vibrant presence throughout the Northeast and continues to expand with more than 2,400 stations in the area," Petrowski said. "Our service pledge to the motorists of the Turnpike is part of our continuing strategy to make Gulf Oil the premier gasoline retailer in the Northeast. As a company, we remain uniquely and singularly focused on downstream marketing."
According to Massachusetts Turnpike Authority Executive Director Mary Jane O'Meara, "Customer service comes first at the Massachusetts Turnpike Authority. We welcome Gulf, and we look forward to a constructive partnership in the coming years."