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ST. LOUIS, Mo. and FRAMINGHAM, Mass. -- Gulf Oil formed a new sponsorship agreement with Major League Baseball's St. Louis Cardinals, as the company returns to St. Louis for the first time in 25 years, according to a Gulf release.
Gulf Oil has long embraced partnerships with MLB teams across the country, and the new sponsorship shows the brand's excitement to serve Cardinals' Nation, the company reported. The cornerstone and most visible element of the three-year partnership is new signage on the right field wall at Busch Stadium that will proudly display Gulf Oil's legendary blue and orange disc.
"This sponsorship underscores Gulf Oil's long-term commitment to the St, Louis market, as we expand nationally," Gulf Oil President and Chief Operating Officer Ron Sabia said in a released statement. "Our relationship with the Cardinals further establishes our reputation as a premium gasoline retailer for an on-the-go world."
The sponsorship also includes a package of tickets and rights to conduct an annual in-market promotion. It comes at an exciting time in St. Louis' history, as it enters its first phase of the much anticipated $155 million Ballpark Village built by Cordish Development adjacent to Busch Stadium, the company reported.
"Bringing the iconic Gulf and Cardinals brands together is a home run," Gulf Oil Chief Marketing Officer Rick Dery said in a statement. "There is a love for both of these brands. With no limitations to what we can do with the brand, we are paving the way of the future by working with a high level group of partners like the St. Louis Cardinals who understand that we're in this together to raise the loyalty bar again."