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FRAMINGHAM, Mass. -- Gulf Oil's new sponsorship agreement with Major League Baseball's Baltimore Orioles began last week at the Orioles' home opener against the Toronto Blue Jays, with the cornerstone element of the relationship being new field-level signage in right field which will proudly display Gulf's iconic orange disc.
"We are thrilled about bringing another iconic 'orange' component to Camden Yards," said Gulf Oil Senior Vice President and Chief Sales and Marketing Officer Rick Dery, explaining two seats in the stadium would be orange. "One seat is in section 96 commemorating Eddie Murray's 500th home run hit in 1996, and a second seat resides in section 86 which marks the spot of Cal Ripken's 278th home run in 1993. We are proud that the Gulf Oil orange discs will join these two features that mark incredible achievements with a remarkable organization. We hope Orioles fans will begin to associate Gulf Oil with the uniquely warm and loyal Camden Yards experience."
Maryland is the first contiguous state to be added to Gulf's existing branded footprint.
"This sponsorship continues to underscore Gulf's long-term commitment to support Mid-Atlantic market," said Gulf Oil President and Chief Operating Officer Ron Sabia. "Our relationship with the Orioles is another important element in further establishing our reputation as a premium nationwide gasoline retailer."
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