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FRAMINGHAM, Mass. and LEXINGTON, N.C. -- After 24 years, the Gulf brand is being welcomed back to the "Tar Heel State," as Gulf Oil LP signed its first branded distributor partnership in the state with Hill Oil Co.
As part of the agreement, Hill Oil will rebrand six sites and build an additional motor fuel outlet in the greater Lexington, N.C. area. All of the sites will sport the new Gulf "Sunrise" image.
"My father founded Hill Oil in 1957 with a single Gulf service station in the city of Midway," Andy Hill, CEO of Hill Oil, said in a statement. "This partnership opens up another chapter for us, and we are very excited to return to the Gulf family. We are looking forward to a long and successful partnership."
This partnership marks the first time since 1986 that the Gulf flag will fly in North Carolina. It is also the latest step in the national expansion of the Gulf Oil brand, which began January when the company acquired the full brand rights from Chevron, as well as the ability to market the brand nationwide. Gulf Oil identified the Mid-Atlantic U.S. as its first expansion target, as Chevron had previously announced a withdrawal from markets in that area.
"Returning to North Carolina demonstrates the sustainable positive recognition Gulf has built over the years across the U.S.," Gulf Oil Senior Vice President and Chief Sales and Marketing Officer Rick Dery said in a statement. "We remain committed to high standards and working with loyal partners, such as Hill Oil Co., to bring the Gulf brand back to its nationwide presence, and offer quality customer service that people expect from Gulf."
Gulf Oil President and Chief Operating Officer Ron Sabia added: "With more than 6 million drivers in the state, operating in North Carolina is a milestone that strengthens our reputation. Since acquiring the full brand rights from Chevron in January, we also have made significant inroads in Virginia, Maryland, and Kentucky. We will continue our steady expansion and momentum as a premium nationwide gasoline retailer."
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