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NEWTON, Mass. -- Gulf Oil L.P. will offer consumers the ability to lower their price of gas through a powerful new retail partner program known as Override, the company reported.
Consumers can shop at Shaw’s Supermarkets or Dunkin’ Donuts to earn gas savings, and shoppers who make a minimum purchase of $50 worth of groceries with their Shaw’s Rewards Card earn an immediate 10 cents off per gallon of gas, up to 20 gallons, at a participating Gulf Oil location, according to the company.
Dunkin Donuts’ customers who purchase at least $20 (which can be accumulated over multiple visits) with a Dunkin’ Rewards Card earns 5 cents off each gallon of gas at Gulf. Those savings can then be redeemed immediately at participating Gulf locations throughout New England. Either partner card—the Shaw’s or Dunkin’ Card—can be swiped right at the gas pump to earn the savings.
"Gulf Oil is always on the hunt for creative, unique programs that help the driving public," said Gulf Oil President and Chief Operating Officer Ron Sabia. "The ability to extend a savings program to consumers is a fundamental part of our strategy to grow as the leading downstream energy distribution company. The key attributes of Override are its link to strong retail partners, our extensive network of Gulf locations and the immediate roll back of pump prices."
The program is currently being piloted at eight locations in the Worcester and Gloucester, Mass., markets, and will expand to hundreds of locations throughout New England March 27. "The response to the program from our Gulf branded distributors and dealers has been outstanding," said Rick Dery, chief marketing officer at Gulf.
The Override program was launched in 2007 with Shaw’s Supermarkets. In the fall of 2008, Override added more than 250 Dunkin’ Donuts locations in New Hampshire and Maine to the program, creating greater coverage where customers could earn gas savings.
To date, Override has saved more than $10 million for thousands of participants throughout New England.
In related news, Gulf Oil's parent company, Cumberland Farms Inc., unwrapped a new concept convenience store in Farmington, Conn., last week. CSNews was on location at its grand opening ceremony, and detailed the new store design in a slideshow available by clicking here.
To read more about the store design and grand opening, click here.