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    Gulf Oil Enters Virginia

    Branded distributor partnership will see "Sunrise" image pop up at several retail locations.

    GALAX, Va., and FRAMINGHAM, Mass. -- The Gulf fuel brand will return to Virginia through a branded distributor partnership between Gulf Oil and Milo C. Cockerham Inc.

    "The kind of goodwill and belief in the Gulf brand is strong in this part of the country, and we are pleased to have that kind of recognition and loyalty," Gulf Oil Senior Vice President and Chief Sales and Marketing Officer Rick Dery said in a statement. "We remain steadfastly committed to living up to those high standards by working with branded distributors, such as Milo C. Cockerham Inc., and offering high-quality service to the driving public."

    Through the partnership, Cockerham will begin rebranding several former Chevron motor fuel outlets in southwest Virginia to the new Gulf "Sunrise" image. This is the first time since 1986 that a Gulf-branded gas station will operate in Virginia, according to Gulf Oil.

    "We are pleased to rejoin the Gulf family," Danny Cockerham, president of Milo C. Cockerham, said in a statement. "My family owned a Gulf gas station back in 1942 and was affiliated with the name for 44 years. We were excited by the opportunity to come back to our roots. We are looking forward to a long, successful partnership with Gulf in the region."

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