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    Gulf Oil Completes New Leadership Team

    With President and COO Ron Sabia at the top, several new programs will also be launched this year.

    NEWTON, Mass. -- Gulf Oil L.P. completed the assembly of a leadership team under company President and Chief Operating Officer Ron Sabia that will further the Gulf brand as a premier New England energy distributor, the company stated.

    "Ron’s highly skilled background and industry connections make him the ideal leader to bring Gulf Oil to the next level, as we build a leading downstream retailing and energy distribution company," Gulf Oil and Cumberland Farms CEO Joseph Petrowski said in a statement. "Ron has been integral to Gulf Oil’s success since joining the company in 2005, and he has assembled the finest team in the business to execute our vision."

    Sabia has more than 20 years of experience in commercial and operating roles within the energy and chemical Industries.

    Gulf Oil's new executive team includes:

    -- Bob Far as senior vice president and chief commercial officer, where he will lead Gulf’s supply and distribution activities, its unbranded marketing group and pricing functions. Far joined the company in 2005 as chief administrative and chief risk officer. Prior to Gulf Oil, he worked in various aspects of commodity risk management.

    -- Greg Scott joined the company as vice president of petroleum distribution and origination, where he will direct the transport fleet and origination activities. Scott has more than 32 years of experience in the energy industry, and has spent time in executive positions with Mobil Oil Corp., Teppco Crude Oil and TransMontaigne.

    The members of Gulf Oil's leadership team assembled by Petrowski remains, including Rick Dery, senior vice president of branded marketing and sales, who joined the company in August 2005, and Jayne Conway, senior vice president and chief financial officer, who joined Gulf Oil in April 2006.

    "Despite the current climate, we believe the future holds many opportunities for Gulf Oil and our partners," Sabia said. "It is the talent, ingenuity and dedication of Gulf Oil’s employees, and the loyalty of our customers that allow us to carry the day. Our focused efforts will let us achieve our vision of becoming the premier brand of choice for the driving public."

    In addition, Gulf Oil will launch several new programs in 2009, including a new customer loyalty program and the introduction of the WAVE brand of service stations, a proprietary, value fuel brand and image package that is an alternative to the flagship Gulf brand.

    "Our marketing strategy has positioned Gulf as a premium brand. Some stations will not meet the new Gulf image," Sabia recently told CSNews Online. "As such, we wanted to have an image for those stations. We developed the Wave brand for that eventuality."

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