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    Gulf Oil Adds Fuel Pricing and BI Solutions

    Company chooses KSS to enhance fuels pricing decisions, streamline pricing processes and highlight key performance issues.

    FLORHAM PARK, N.J. -- Gulf Oil Limited Partnership selected KSS RackPrice, PriceNet and Visualizer solutions.

    "As we continue to face extremes in cost and price volatility it is critical for us to have a flexible, efficient and responsive pricing process that enables us to analyze situations quickly and react accordingly," Joe Petrowski, president and chief executive officer of Gulf Oil said in a released statement. "In addition to providing us with greater control over pricing, KSS RackPrice and PriceNet systems will allow us to more effectively manage, interpret and respond to market factors via a suite of sophisticated tools."

    Gulf Oil, headquartered in Newton, Mass. will use RackPrice to help manage fuel prices at its wholesale locations throughout the Northeastern United States, and PriceNet to support pricing decisions for its dealer-operated retail locations.

    RackPrice is an end-to-end wholesale pricing solution and includes modules for price generation automation, reporting/analysis, competitive price prediction, price-volume modeling and price optimization. The system will help Gulf Oil meet daily performance targets by improving its pricing processes and by responding more rapidly to market events.

    Additionally, PriceNet is a comprehensive pricing solution supporting the key tasks and stakeholders involved in pricing for dealer-operated outlets, from capturing critical contract details to the generation of dealer (or invoice) prices, via pricing rules, to consistent and timely price distribution.

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