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NORWALK, Conn. -- Guinness has launched its latest campaign for the Guinness Black Lager. TV spots began airing on Monday, Oct. 15.
Titled "Black is Better," the campaign features "Boardwalk Empire" actor and Guinness fan Jack Huston. It aims to provide beer consumers not only with a functional understanding of Guinness Black Lager's distinct character, flavor and color, but also an emotional connection with the brand that is new to Guinness advertising in the United States.
The four spots will appear on high-profile programs and networks targeting the core Guinness consumer, across sports, lifestyle and late night programming, according to the company.