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    Guinness Attempts St. Patrick's Day World Record

    Consumers who pledge to join the effort qualify to win a trip to Dublin.

    NORWALK, Conn. -- With St. Patrick's Day right around the corner, Guinness & Co. is attempting to capture the Guinness World Records title for the Largest St. Patrick's Day Celebration.

    "Every year, St. Patrick's Day is celebrated by millions of people all around the world as a special occasion infused with the true spirit of Ireland -- it has become the perfect opportunity to get together with friends, raise a pint of Guinness responsibly and enjoy one of the greatest days of the year," said Fergal Murray, master brewer of Guinness. "Wherever you are and whoever you're with this St. Patrick's Day, Guinness is encouraging people of legal drinking age all around the globe to celebrate the best of the Irish by joining the campaign to make it officially 'The Largest St. Patrick's Day Celebration' ever."

    To take part in setting this world record, fans of St. Patrick's Day and Guinness drinkers alike can make an online pledge, either through Guinness' Facebook page or to responsibly enjoy a pint of the Irish stout on March 17.

    By pledging, fans will also have the option to enter for the chance to win a trip for two to Dublin where they'll be able to visit the Guinness Storehouse and attend Arthur's Day concerts and festivities in September. Arthur's Day was first organized in 2009 to celebrate the 250th anniversary of the brewing company.

    To verify the world-record attempt, Guinness World Records adjudicators will be counting the number the people celebrating at Guinness events around the world, while verifying online pledges to assess whether St. Patrick's Day has achieved two records: most pledges received for a campaign and the largest St. Patrick's Day celebration.

    This world-records campaign is the first time that Guinness and Guinness World Records have worked together in more than 10 years. In 2001, Guinness World Records was sold by Diageo, the owner of Guinness.

     

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