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NEW YORK -- Gas Station TV (GSTV), a national out-of-home TV network at gas station forecourts, reported its most recent monthly Nielsen-verified fueling impressions exceeded 26 million, and next month's report will reflect GSTV's new stations coming online to boost that number over 27 million impressions, the company stated.
"Gas Station TV continues to demonstrate its leadership in away-from-home television measurement," Paul Lindstrom, senior vice president of Nielsen Media Research, said in a statement. "GSTV pioneered not only measurement in the gas digital media space, but individual market measurement for all Nielsen On Location companies."
GSTV’s viewing experience features full-screen programming with sight-sound-motion via state-of-the-art LCD TVs. Content includes ESPN sports, NBCU news and entertainment, local-market AccuWeather, and original content, and with no banners, tickers or skyscrapers to distract viewers from the core message.
"As the only independently audited and measured network in the gas space, GSTV delivers audience numbers you can trust. It takes a lot of hard work to get the data from your gas retail partners, and financial resources to pay for measurement," David Leider, CEO Gas Station TV, said in a statement. "It's irresponsible to ask a client to spend money on your network without proper accountability to ensure the value of their buy."
GSTV is in place at fuel pumps in more than 100 U.S. demographic marketing areas (DMAs) at 13 of the nation's leading gas retailers and convenience stores.