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    GSP to Launch New Surveyor Software Platform and Mobile App

    Both sport new features for retailers and will premiere at next week's NACS Show.

    CLEARWATER, Fla. -- GSP, a provider of site intelligence software, survey services, graphic and industrial design solutions and point-of-purchase management, will launch two new products: its new GSPSurveyor software platform and a GSPSurveyor Mobile smartphone application (app.)

    The app, available on Apple iOS, BlackBerry, Android and Windows 7 smartphone platforms, features two modules: Profile and Capture. The Profile module allows retailers to upload new photos and edit site profiles on their smartphones. The Capture module allows retailers to turn field observations and photos into credible intelligence and instant action plans. Once data is captured, retailers can then submit it to the hosted GSPSurveyor application and share it with other store personnel.

    "It is an intuitive, easy-to-use app and will significantly improve the retailer's ability to monitor and maintain specific site data," said Kevin Farley, GSP's vice president of marketing. "Being able to upload store notes and photos before leaving the site will make the conversion to action plans much quicker. Having accurate site profiles will dramatically increase speed-to-market and will save the retailers time and money."

    The GSPSurveyor software platform is designed to deliver an improved user-friendly Web interface compared to its predecessor. It also features a new survey tool that will allow retailers to create and perform various site-specific surveys directly related to field personnel. Completed results can then be audited and stored in the app for analysis and reporting.

    GSP will debut both products at next week's NACS Show in Chicago.

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