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    Good Foodservice Offer Drives Fresh Food Purchases

    Over half of fresh food buyers at convenience stores chose a c-store based on its foodservice offering, reports NPD.

    HOUSTON -- Fresh food continues to be a category opportunity for convenience stores, and those chains with the best foodservice programs are poised to best take advantage, according to a recent consumer report.

    In the third quarter 2009, more than half of fresh prepared food buyers at c-stores chose the store because of the foodservice offering, according to whether The NPD Group, a market research firm. That percentage is up a point over the year ago quarter, according to the firm, which tracks consumer purchasing behavior of more than 49,000 convenience store shoppers in the U.S. through its Convenience Store Monitor research.

    Fresh prepared food buyers also averaged 7.8 visits over a 30-day period vs. 5.66 for all c-store shoppers, according to the third quarter analysis of survey data. Additionally, fresh food buyers on average purchased 4.1 products vs. 1.64 products bought by all c-store shoppers, and their average check was $1.65 higher than all c-store shoppers.

    "Across the foodservice spectrum, consumers are returning to the 'fresh' category," said David Portalatin, industry analyst for NPD's auto unit. "C-stores are in an excellent position to meet their shoppers' needs for both convenience and fresh."

    CSNews Senior Editor Barbara Grondin Francella bloggged on this survey on today's Spare Change blog post. Visit the blog at sparechange.csnews.com to read more.

    For more information about the Convenience Store Monitor contact Andrew Beilenson at (866) 444-1411, [email protected].

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